Domino’s Pizza Finally Introduces Stuffed Crust to Win Over Customers
After years of anticipation, Domino’s Pizza is officially launching its version of stuffed crust, aiming to keep customers from choosing rival brands. Starting Monday, fans of Domino’s Pizza can enjoy the new Parmesan Stuffed Crust, marking a significant move for the pizza giant in its ongoing battle with competitors.
Stuffed crust has been a staple in the pizza industry since Pizza Hut first introduced it 30 years ago, followed by other competitors like Papa John’s and Little Caesars. Despite being the largest pizza chain in the U.S., Domino’s Pizza had never offered stuffed crust—until now. This move is expected to attract millions of customers who previously had to turn to other pizza chains for this indulgent option.
According to Domino’s Pizza Chief Marketing Officer Kate Trumbull, nearly 13 million of their customers buy stuffed crust pizzas from competitors each year. Recognizing the demand, Domino’s Pizza has worked tirelessly to develop a recipe that not only meets customer expectations but also aligns with the company’s commitment to quality and efficiency.
The Parmesan Stuffed Crust is crafted with gooey mozzarella inside and topped with garlic seasoning and a sprinkle of Parmesan cheese, adding a signature Domino’s Pizza touch. It will be available as part of the brand’s popular $9.99 carryout deal, making it both an affordable and delicious option for pizza lovers.
For years, Domino’s Pizza resisted adding stuffed crust, viewing it as a gimmick that could slow down service and create operational bottlenecks. However, as stuffed crust became increasingly popular, Domino’s Pizza recognized the opportunity and committed to developing its own version in 2022.
The creation of Domino’s Pizza Parmesan Stuffed Crust has been one of the longest development processes in the company’s history. Extensive market research revealed that stuffed crust customers tend to order more frequently and spend more per transaction. With this insight, Domino’s Pizza carefully crafted a product that maintains the quality and efficiency for which the brand is known.
To ensure a smooth launch, Domino’s Pizza has spent months training franchisees and employees across 7,000 locations. A custom dough spinner was introduced to improve preparation time, ensuring that the new stuffed crust does not slow down kitchen operations.
As Domino’s Pizza finally embraces stuffed crust, it signals the company’s willingness to adapt and innovate in response to evolving consumer preferences. This launch is expected to strengthen Domino’s Pizza position in the competitive pizza market, keeping customers loyal and reducing the appeal of rival brands.
With its Parmesan Stuffed Crust now available nationwide, Domino’s Pizza fans can enjoy a new level of indulgence—without ever having to look elsewhere.
